Why is launching a new company such a hit or miss?
Does it depend on the
planning that comes before the plan?
Steve Blank in his HBR article (May 2013) on “Why the Lean Start-Up Changes Everything” talks about the planning that comes before the plan. The workshop gets the participants ready for that planning.
Launching a new venture has always been a hit-or-miss proposition. According to decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product and start selling it as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback as the odds are not in your favour. Over 75% of all new start-ups fail.
Steve Blank’s book “The Four Steps to Epiphany” started a new methodology called the Lean Start-up. It is a process that can make starting a company less risky. It favours experimentation over-elaborate planning, customer feedback over intuition and iterative design over traditional “big design up front” development.
The workshop will introduce the participants to the Lean Start-up process and take them through the Customer Development process and introduce the participants to one of the key tools in this process, the Business Model Canvas. This will help the participants in the ‘requirements gathering process. i.e. the Planning before the Plan.
The learning outcomes from this module include:
The importance of customer development. It is all about the planning that comes before the plan
Having a framework to test the business model of a startup
An introduction to the methodologies used by Startups from Stanford D-School to Lean Startup
Understand the 3 stages of a startup, from Problem-Solution fit to Product Market fit to Scale