How Design Sprint concepts may be used by Researchers

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When:
March 14, 2018 @ 4:15 pm – 4:45 pm Europe/Dublin Timezone
2018-03-14T16:15:00+00:00
2018-03-14T16:45:00+00:00
Where:
Citywest Hotel
Garters Ln
Saggart, Co. Dublin
Ireland
Cost:
Free
How Design Sprint concepts may be used by Researchers @ Citywest Hotel | Saggart | County Dublin | Ireland

How many meetings and discussions does it take before you can be sure you have the right solution?
What’s the most important place to focus your effort, and how do you start?
What will your idea look like in real life?

Many researchers face big questions every day. Now there’s a surefire way to answer these important questions; the SPRINT. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. These concepts may be easily adapted for Researchers.

You may have noticed Facebook’s updated Newsfeed. This was a direct result of a Sprint. Design Sprints are used for updating existing products as well as creating and testing new ones. Here’s a medium post from one of their lead designers: https://medium.com/facebook-design/evolving-the-facebook-news-feed-to-serve-you-better-f844a5cb903d

Blue Bottle Coffee is valued at $700 million due to Néstle acquiring a majority stake in them. Before they ran a Sprint they were not selling outside of the U.S. They ideated and tested their new website using this process with Jake Knapp. https://techcrunch.com/2017/09/14/nestle-acquires-a-majority-stake-in-blue-bottle-coffee/

This introductory talk will give you a taster of what a Design Sprint is about and the mindset necessary to be involved in one. Facebook, Slack, Savioke, Bluebottle Coffee, Lego, Microsoft, Google have all run very successful Sprints using the Jake Knapp’s Sprint process. Why can’t you?

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